When a new product has been created via the dynamic product wizard, important additional information can be configured via the Rule Sets tab, namely display categories, product periods and associated rules, and eligibility determination settings. A default eligibility and entitlement rule set is automatically created for a benefit product that is created via the dynamic product wizard. A product period will automatically be created and published for the benefit product using the product structure rule class and eligibility and entitlement rule class defined within the default eligibility and entitlement rule set that is automatically created for benefit products. The processing to create and publish both the default eligibility and entitlement rule set and the product period for a benefit product is carried out in a deferred process. This deferred process is initiated at completion of the dynamic product wizard for a benefit product.